After successfully launching the brand in India in October 2007, amanté, the international lingerie brand, opened its first exclusive store in the country, located at Viviana mall, Thane. Bollywood actor and fashion icon Esha Gupta was the chosen one to do the inaugural honours along with Vivek Mehta, CEO, MAS Brands India and Ajay Amalean, MD, MAS Brands Global.
The store also marks the introduction of amanté’s premium range of sleepwear, sportswear and swimwear. Dedicated to women, the store covers a total area of approximately 1,500 sq ft, designed thematically with furniture and fixtures in signature shades of ivory and pink. Besides offering an extensive collection of premium intimate wear and exclusive capsule collections, the highlights of the store include comfortable fitting zones, spacious changing rooms and plush interiors for leisurely shopping.
Passionate and uncompromising with their brand experience, amanté’s international design and styling has always been the focus of the collection. The brand uses the finest material and accessories to suit modern women while maintaining brand integrity through their products, processes and people. The brand stands to emphasize on a personality that benefits consumers emotionally and connects with their needs.
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