Bride and joy!

Models in Jade's new bridal collection
Models at the Jade couture bridal studio at Peninsula Business Park

Fabulous news on the fashion front! Monica Shah and Karishma Swali of Jade, the much sought after bridal couture label, present a stunning new destination store – at Peninsula Business Park, Lower Parel.
Designed personally by Monica Shah, the new Jade couture studio is a sprawling expanse with specialised niches for different bridal looks, trial areas and bridal interactions. Besides housing Jade’s statement bridal pieces, the new studio showcases a limited-edition range of Amoha, the new diffusion line by the designer duo that is perfect for the bride’s family and friends.
Conceived to be an inspirational space where special clientele, particularly brides, can be attended to, this new Jade couture bridal studio hosts the most exclusive of their couture pieces. Decked in eloquent interiors and spread over 5,000 square feet, it is a land where every bride talks about her fantasies, has a whimsical moment with her bridesmaids, accompanied with scrumptious treats, and shares her deepest desires about having the perfect wedding.
With a mix of décor elements evoking the image of a royal chamber, the studio houses some rare antiques from Monica and Karishma’s personal collections. Inspired by old-world charm, traditions and historic art, the store embodies vintage designs through its alluring space.
The studio, which is by appointment only, has well-trained fashion consultants to guide each bride on bespoke ensembles. A palatial space that will make every bride melt in elation complements the couture collection with a customized trousseau packaging service offered by the studio, which includes trousseau trunks, shoes, bags and silverware.
Jade’s bridal collection is a confluence of creative designs infused with freshness and a bit of mystery in every weave. The collection, a mix of floor-length gowns, bridal lehengas and saris, has a distinctly global feel.


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