India – with a kiss of Russia

Shriya Saran, JJ Valaya & Isha Koppikar
Shriya Saran, JJ Valaya and Isha Koppikar at the ‘Bolshoi Bazaar’ preview at Jhelum

Jhelum, the unique store-in-store concept fashion destination by mother-daughter duo Aarti Rele and Jhelum Gopal Dalvi, hosted the Spring Summer preview of JJ Valaya’s new collection called ‘Bolshoi Bazaar.’
The celebrated couturier dressed Isha Koppikar, Shriya Saran and the stylish store owners in his delightful designs. This is a collection that blends inspiration from the jewels, textiles, weaves and architecture of India and Russia.
Besides the feast of fashion, guests got a holistic experience of luxury and beauty with celebrity jewellers Kamlesh and Kaushika Hemdev of Ghanasingh, makeup expert Pakhi Pahuja and dietician Samreedhi Goel of Size Wise and representative of Absolute Salon and Spa.
You learnt that ‘Bolshoi Bazaar’ traverses the large extent of Russian boundaries and finds inspiration from the jewels of the czars, the ikats of the nomadic Russia, the onion domes of Moscow, the Russian kerchiefs and pre-rebellion architecture.
This in turn results in a modern, yet distinctly Indian, with a kiss of Russia, collection in signature weaves, crepe, georgette and other fine fabrics and champions various techniques ranging from digital printing, appliqué and the fabled Valaya embroideries to create a perfect blend of the past and today’s contemporary chic.


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