Ah, Arabellaa!

Athiya Shetty & Juhi Godambe
Athiya Shetty and Juhi Godambe at the launch of Arabellaa at Phoenix Marketcity

It was all very chic and slick as fashion stylist and blogger Juhi Godambe launched the first store of her clothing brand called Arabellaa at Paragon Plaza, Phoenix Marketcity. The fashion show, directed by Lubna Adam, saw 22 models on the ramp, opening with our very own supermodel Ujjwala Raut and ending with actor Athiya Shetty as showstopper. Live music by alternative rock band Spud In The Box added to the action.
Compered by Suchitra Pillai, the show saw Alesia Raut, Candice Pinto, Sucheta Sharma and Anita Sharma among others on the catwalk. Off the ramp were the likes of Rohit Verma, Parvathy Omanakuttan, Amy Billimoria and Subi Samuel.
Arabellaa, you heard, is a young, up-to-the-minute women’s clothing brand that aims to attract fashion conscious women who understand the latest fashion trends. Casual, glam and dressy, essentials and basics, seasonal swimwear as well as shoes, bags and other accessories are on offer. The brand, you learnt, positions itself on the high-street spectrum at pocket-friendly prices.


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