The good news is that India’s leading wineries have come together to support and promote Indian wine as one entity with the launch of the Wines of India programme. The aim is to stand together on an impartial platform and promote a culture of domestic wine consumption in India and overseas. Wines of India programme, a collective body set up by India’s 11 leading wineries, is the first attempt of its kind where players in a sector have come together to promote a culture rather than a brand.
This programme is an amalgamation of pioneers like Sula Vineyards, Reveilo Vineyards, Grover Zampa Vineyards, Fratelli Vineyards, Nine Hills with more recently launched wineries like Myra Vineyards, Charosa Vineyards, Vallonne Vineyards, Good Drop Cellars, York Winery and Soma Vineyards. Each winery in the Wines of India programme has introduced their own unique style of wine making, interesting grape varieties, technological innovation and marketing expertise.
Sommelier Nikhil Agarwal of All Things Nice, director of the Wines of India programme, is the chosen one to conduct retail promotions, consumer tastings, staff trainings and unique consumer experiences and media interaction as part of this initiative. At the first exclusive media interaction for Wines of India at Aka in Worli, Nikhil guided the audience through an interactive, structured tasting of 11 wines, one from each of the participating wineries.
Present at this fine wine gathering were Craig Wedge of Fratelli Winery, Clive Castellino of Charosa Winery, Ashwin Rodrigues of Good Drop Winery, Cecilia Oldne of Sula Vineyards, Kiran Patil of Reveilo Winery, Yatin Patil of Reveilo Winery and Kailash Gurnani of York Winery.
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