Coffee cheer

Sushant Dash
Sushant Dash at the launch of Tata Coffee Grand at Cafe Zoe

Wake up and smell the coffee … not any coffee but Tata Coffee Grand. Yes, Tata Global Beverages (TGBL), the second largest player in the world in the branded tea category, announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand.
After leading the Indian tea market under the iconic Tata Tea brand, TGBL has taken a strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.
The new product was unveiled at Cafe Zoe by Sushant Dash, Regional President-India, TGBL. Sourced primarily from Tata Coffee’s own plantations in South India, the coffee beans are roasted and processed to perfection, making Grand an intensely rich, fresh and aromatic coffee.
The product is an innovative blend of the finest coffee powder and decoction crystals which gives consumers a ‘best in class’ taste experience in the instant coffee category.
Drink up!

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