Night fever

Troy Costa for Van Heusen GQ Fashion Nights

Troy Costa for Van Heusen GQ Fashion Nights

Taking a step further in paving the way for men’s fashion and style, Van Heusen GQ Fashion Nights, coming up at Grand Hyatt on December 1 and 2, will give centre-stage to the country’s finest designers focused on apparel for men.
Renowned designers including Raghavendra Rathore, Rajesh Pratap Singh, Shantanu & Nikhil, Rohit Gandhi & Rahul Khanna, Troy Costa, and Dhruv Kapoor with Ujjwal Dubey will present six shows to generate a new kind of era for menswear fashion in India. There will also be two Van Heusen shows that will unveil their spring-summer 2016 collection.
Sharing his thoughts on the new annual property, Che Kurrien, editor, GQ, said: “It gives me great pride to introduce Van Heusen GQ Fashion Nights that will showcase the best menswear created in this country, giving it absolute primacy and prominence. This initiative will not only set a grand stage for Indian menswear designers, but also reflect the financial clout wielded by a vast market that has seen explosive growth in recent years. This unprecedented boom has been fuelled by a transformation in attitudes among Indian men about fashion.”
Vinay Bhopatkar, COO, Van Heusen & People, said: “We’re delighted to partner with GQ for this pioneering initiative that will showcase the best of menswear creativity in India. From the early 90s, Van Heusen has taken the lead in constantly bringing trendsetting fashion to the Indian professionals. With our audience becoming more conscious about their looks, it was only logical for us to associate with this initiative that provides us an opportunity to consolidate our position as a fashion leader in the category.”
So, watch out for the Van Heusen GQ Fashion Nights that would showcase trends that are sophisticated and sharp, catering proficiently to the urban Indian men.

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