The beauty of Britain, particularly its countryside, came alive as Visit Britain launched their latest Bollywood Britain – Shaandaar campaign carrying forward their Bollywood association in India. This campaign is in association with Fox Star Studios, Phantom Films and Dharma Productions.
Shahid Kapoor and Alia Bhatt, who star in the film ‘Shaandaar’ to be released on October 22, were there at Taj Lands End to share their experiences while shooting the film in Britain’s Lake District, Leeds and Yorkshire.
Bollywood fans have been experiencing Britain through films over the years, often these films are around romance and families. The beauty and romance of the destination, well captured in these films, provide the perfect setting for film lovers to visit and experience this in Britain for themselves. Memories, passion and adventure are the latest offerings of the Bollywood-themed campaign that Visit Britain has undertaken in India this year.
Bollywood Britain – Shaandaar, a contest-based campaign, launches the TVC with a strong digital focus in association with sponsor partner Turkish Airlines. The airline is offering two couple business class flights to Britain for the lucky winners to go explore the stunning British countryside.
Sumathi Ramanathan, Visit Britain’s Regional Manager for Asia Pacific & Middle East and Mehmet Akay, General Manager, Turkish Airlines were present at the launch promotion.