Fashion passion caressed you at the opening of Jhelum, the all-new store-in-store concept, the brainchild of entrepreneur-cum-designer Jhelum Gopal Dalvi and mother Aarti Rele. Luxury festive and bridal creations flashed before your eyes as you rambled across the spacious store in Santa Cruz.
The preview, hosted by Jhelum Gopal Dalvi and Aarti Rele along with Kehkasshan Patel, saw the presence of designers JJ Vallaya, Manav Gangwani, Suneet Verma, Rina Dhaka and Varun Bahl. Specially dressed in looks from Jhelum were Divya Kumar Khosla (in Anamika Khanna), Krishika Lulla, Isha Koppikar, Prashita Chaudhary and Rashmi Nigam (all in Varun Bahl), Warda Nadiadwala, Arti Surendranath and Madhoo Shah (all in Rohit Bal), Resham Hemdev (in Suneet Verma), Shriya Saran, Evelyn Sharma and Narmada Ahuja (all in JJ Valaya).
The cheer was on with champagne and other luxury spirtis along with a selection of hors d’oeuvres at the store designed in a look that gives it a classic Moroccan feel with a stained glass facade, gold door, draped curtains, classic chandeliers and uncluttered displays.
And all praise was for the bouquet of designers who presented their statement pieces of of bridal wear, saris, kurtas, tunics and lehengas, each one carrying the unique signature and handwriting of each designer.